Month: November 2022

Taking Down Goliath Strategies Competitors PDF 4b4433063

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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power PDF




by Kevin M. Ryan : Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

ISBN : #1137444207 | Date : 2014-12-09

Description :

PDF-e93c4 | Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it…. Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power


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[Pub.14BAt] Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power PDF | by Kevin M. Ryan


Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power by by Kevin M. Ryan

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Customer Advocate Saboteur Word Mouth PDF 062e77273

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The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior PDF




by Michael W. Lowenstein : The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior

ISBN : #0873898117 | Date : 2011-07-18

Description :

PDF-3cfd5 | Over the past decade, the concept, and effective execution, of off-line and online social (and business-related) informal peer-to-peer communication has become extremely important to marketers as, increasingly, business-to-consumer (B2C) and business-to-business (B2B) customers have shown distrust, disinterest, and disdain for most supplier messages conveyed through traditional media. The Customer… The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior


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[Pub.82DLi] The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior PDF | by Michael W. Lowenstein


The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior by by Michael W. Lowenstein

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Science Why Motivation Transforming Marketing PDF 8987128a4

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The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy PDF




by D. Forbes : The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

ISBN : #1137502037 | Date : 2015-06-15

Description :

PDF-17426 | In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author’s own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations…. The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy


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[Pub.69qsR] The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy PDF | by D. Forbes


The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy by by D. Forbes

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Lifestyle Brands Guide Aspirational Marketing PDF 27e9d42db

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Lifestyle Brands: A Guide to Aspirational Marketing PDF




by S. Saviolo : Lifestyle Brands: A Guide to Aspirational Marketing

ISBN : #1137285923 | Date : 2012-12-05

Description :

PDF-89445 | What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone…. Lifestyle Brands: A Guide to Aspirational Marketing


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[Pub.67bmP] Lifestyle Brands: A Guide to Aspirational Marketing PDF | by S. Saviolo


Lifestyle Brands: A Guide to Aspirational Marketing by by S. Saviolo

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Security Transformation Strategies Companys Reputation PDF 7f054f322

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Security Transformation: Digital Defense Strategies to Protect your Company’s Reputation and Market Share PDF




by Mary Pat McCarthy : Security Transformation: Digital Defense Strategies to Protect your Company’s Reputation and Market Share

ISBN : #0071379665 | Date : 2001-05-23

Description :

PDF-630db | A revolutionary approach to digital security as a tool for protecting information assets and building customer loyalty, operational efficiency, and market share Much has been written lately about the many competitive advantages of using Web technologies to create “transparent” organizations, open to customers, suppliers, and alliance partners. Yet, until now, there have been no comprehensive accou… Security Transformation: Digital Defense Strategies to Protect your Company’s Reputation and Market Share


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[Pub.60uVI] Security Transformation: Digital Defense Strategies to Protect your Company’s Reputation and Market Share PDF | by Mary Pat McCarthy


Security Transformation: Digital Defense Strategies to Protect your Company’s Reputation and Market Share by by Mary Pat McCarthy

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Understanding Markets Strategy Sustainable Business PDF 82d11e923

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Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth PDF




by Malcolm Morley : Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth

ISBN : #0749471522 | Date : 2014-08-28

Description :

PDF-297c0 | Explaining the context, meaning and value of markets, this book shows how to analyze markets, develop suitable strategies and respond appropriately to changing competitive dynamics. Debunking myths around how markets are defined, it provides ways to take advantage of the assets a company possesses and develop new assets for the target market.Malcolm Morley explains, using practical tools and techn… Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth


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[Pub.98xLG] Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth PDF | by Malcolm Morley


Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth by by Malcolm Morley

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Intuitive Customer Imperatives Moving Experience PDF 2b7f0c021

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The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level PDF




by Colin Shaw : The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level

ISBN : #1137534281 | Date : 2016-10-01

Description :

PDF-2f58d | Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences…. The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level


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[Pub.28IAd] The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level PDF | by Colin Shaw


The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level by by Colin Shaw

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Quixtar Revolution High Tech High Touch Marketing PDF 2f3450062

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The Quixtar Revolution: Discover the New High-Tech, High-Touch World of Marketing PDF




by Coy Barefoot : The Quixtar Revolution: Discover the New High-Tech, High-Touch World of Marketing

ISBN : #0761523383 | Date : 1999-10

Description :

PDF-969af | The Internet is changing the world—including the world of people-to-people marketing. With Quixtar, that world of opportunity just got bigger. Launched with great fanfare on September 1, 1999, Quixtar is a revolutionary Internet portal that provides unprecedented opportunities to people of all walks of life.The Quixtar Revolution takes you behind the scenes of Quixtar’s development and spectacul… The Quixtar Revolution: Discover the New High-Tech, High-Touch World of Marketing


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[Pub.99jvT] The Quixtar Revolution: Discover the New High-Tech, High-Touch World of Marketing PDF | by Coy Barefoot


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Africans Investing Africa Understanding Business PDF 46f7f738c

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Africans Investing in Africa: Understanding Business and Trade, Sector by Sector PDF




: Africans Investing in Africa: Understanding Business and Trade, Sector by Sector

ISBN : #1137542780 | Date : 2015-05-21

Description :

PDF-e3aa9 | Africans Investing in Africa explores intra-African trade and investment by showing how, where and why Africans invest across Africa; to identify the economic, political and social experiences that hinder or stimulate investment; and to highlight examples of pan-African investors…. Africans Investing in Africa: Understanding Business and Trade, Sector by Sector


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Africans Investing in Africa: Understanding Business and Trade, Sector by Sector by

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Emerging Telecommunications Networks International Economics PDF Bf690ad07

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Emerging Telecommunications Networks: The International Handbook of Telecommunications Economics (The International Handbook of Telecommunications Economics, V. 2) PDF




: Emerging Telecommunications Networks: The International Handbook of Telecommunications Economics (The International Handbook of Telecommunications Economics, V. 2)

ISBN : #1840642963 | Date : 2003-06

Description :

PDF-7104d | This major reference work provides a thorough and up-to-date survey and analysis of recent developments in the economics of telecommunications. The Handbooks serve both as a source of reference and technical supplement for the field of telecommunications economics. Volume I reviews the traditional literature to bring readers up to date on the current treatment of telecommunications economics. The … Emerging Telecommunications Networks: The International Handbook of Telecommunications Economics (The International Handbook of Telecommunications Economics, V. 2)


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Emerging Telecommunications Networks: The International Handbook of Telecommunications Economics (The International Handbook of Telecommunications Economics, V. 2) by

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